0 comments / Posted on by Jennifer Scinto

Concerts are a fun form of entertainment that can attract a large number of people.  One way to manage crowds is with wristbands. The advantages of concert wristbands are endless. Not only can you heighten security and manage access control, but you can also boost brand awareness and sales as well.

Wristbands are an Excellent Solution for Preventing Counterfeits

Preventing counterfeits is one way to tighten security.  With today's technology, standard ticket stubs can easily be replicated and sold outside the venue by traders.  This robs the venue and promoter of potential profits, as well as causes confusion and irritation among guests.

When a guest arrives at the venue and presents a concert ticket at the entrance, security scans the barcode on the ticket to ensure authenticity.  The scanned ticket is replaced with a concert wristband and the ticket stub is removed to prevent anyone from re-using the ticket.

The concert wristband is securely affixed to the guest's wrist, and if the guest needs to step outside the venue for any reason, the concert wristband is the guest's only means of re-entry into the venue.  Once a wristband is attached to the guests’ wrists, it cannot be removed and re-attached.  Concert wristbands are non-transferable and are designed for one-time use only.

Want to Add an Extra Layer of Security?  Customize!

Customize concert wristbands with a special logo, image, or message.  Anyone can go to a party store and purchase standard wristbands with the idea that they can outsmart the system.   However, authentic concert wristbands that are branded with logos of the promoter, sponsors, or both, help venue staff easily identify counterfeits. You can also customize wristbands with a barcode, serial numbering, or UV ink to tighten security further.

Beyond security, you can boost your brand and build customer loyalty by customizing concert wristbands with promoter or sponsor logos.  Over the years, it’s become popular to wear custom wristbands for days, or even months after a concert.  For this reason, wristbands transform guests’ wrists into a mini billboard, which is a highly effective advertising tool and conversation-starter.

QR codes are also a fun and effective way to customize concert wristbands. When scanned with a phone, the code can link guests to social media platforms, which quickly advertise your concert, venue, or sponsor, and help you to stay connected with your guests after your event.

Wristbands Help Boost Sales

One way to boost sales is to speed up lines at concession stands. This can be accomplished by having security check IDs at the door to verify age, if the venue serves alcohol.  Guests who are of legal drinking age can be given over 21 wristbands.  This way, staff does not need to take the extra step of checking IDs for every alcoholic beverage order.  Including barcodes on your wristbands can increase efficiency and guest spending by allowing them to make point-of-sale purchases.  Instead of paying for purchases with cash or cards, guests are able to make purchases with a quick scan of their wristband.

As affordable as wristbands are, partnering with corporate sponsors and printing their logos on your wristbands can pay for the entire cost of the wristbands, and even generate surplus revenue.  Curious what other benefits customized wristbands offer?  See our article with tips for customizing wristbands to find out more.

 

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