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The Rise of RFID
If you've ever been to a big live-event conference like SXSW or a music festival like Coachella, you've probably used RFID technology before. RFID stands for radio-frequency identification and this technology is gaining popularity and traction at music festivals around the world. The reason RFID is so useful is that it can read and capture information on a tag and provide a unique identifier to the person with that tag. Today, you can find these tiny scannable tags and chips from everything from credit cards to security credentials and even passports. While RFID technology has many practical applications in a variety of industries, there are some very helpful and specific benefits to the music festival scene.
Benefits of RFID Data Capture for Festivals
Using RFID at a live event is all about redefining the fan experience. RFID can help you as an event organizer make adjustments in the moment and also make longer-term improvements. As a festival organizer, RFID wristbands help you admit entry into the festival, optimize traffic flow through your venue, accept cashless payments, and even integrate with social media. Assigning each festival guest a unique RFID wristband means that everything they need is on their wrist from their entry ticket to a method of payment.
RFID technology helps you gather real-time data about your customers. This can help you learn more about their preferences to improve the guest experience in the future and make your next event more successful. RFID wristbands are changing the name of the game for music festivals and live events.
Below are 3 benefits of using RFID data capture applications at your next festival:
1. Track How Guests Spend Time & Money
Using RFID means that you have a digital tracker for a lot of the actions taken by your guests. You can use this tracker at the crowd level to better understand their preferences. This means you can track the foot traffic and flow of traffic during the festival. This can be at different entry points or even just places of congestion around your venue. If you know that guests are all congregated in one area or using certain footpaths, you can adjust physical spacing where necessary.
Attendees can also use RFID wristbands to pay for items in the venue. As the festival organizer, you get a high-level view where the most and least money is being spent during the event. This can help you understand which vendors and sponsors are the most popular and what products are selling well.
You can combine the location data with the spending data for even more insights. If you know certain areas attract more guests, you can move your vendors or sponsorship branding to places with higher traffic.
2. Reduce Overhead Costs & Optimize Staffing Resources
One of the most obvious benefits of RFID technology is that it will significantly speed-up entry times. With RFID wristbands, your guests can avoid long lines and quickly scan themselves into the venue. Since you are monitoring crowd traffic flow, access locations, and available parking spaces in real-time, you can use this data to make informed decisions about the allocation of staff and volunteers needed to manage each on-site location. As an added bonus, since RFID eliminates the headaches of manual access verification, often times fewer resources are needed to oversee certain access locations; reducing overhead costs.
3. Learn Guest Demographics
RFID real-time data applications allow you to gain a deeper understanding of your fans, such as what they are engaging with and excited about. You’ll also get insight into entrance and exit times, concession purchases, and even what they're posting and sharing on social media.
All of this data tells you a lot about your guest demographics and gives you much needed information on how to improve or change the guest experience for your next event. You can use it to build customer personas, or "ideal" customer profiles, for your marketing efforts. Once you understand who your customers are from a high level, you can act to make sure you are catering to their interests. It also helps you build out your marketing database and know who to target and how to market to them for future live events.
Try RFID Wristbands For Your Next Live Event
The rise of RFID technology has entirely reshaped the operation of music festivals and live events and how organizers make decisions about them. Not only can festival organizers redefine the fan experience with the help of RFID, but RFID can also help you earn higher revenues by utilizing real-time data about your guests.
PDC can help you implement RFID applications for your next festival or event from start to finish. We've pioneered the Smart®Band RFID solutions and have been trusted by leading music festivals across the globe. Our team would be happy to help you choose the RFID wristband or credential that best fits your event's needs. We are proud to provide our customers with innovative and trusted products that help them upgrade their event experiences.
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