PDC Honors Breast Cancer Awareness Month by Launching New PDCPink™ Wristband Collection for 5Ks, Special Events and More

More than 25 new Pre-Printed, Semi-Custom, and Custom Designs Available in a Wide Assortment of Styles, Materials & Closure Options

PDC, a global leader of innovative identification solutions, announced today the official launch of its new PDCPink™ breast cancer awareness product line. The collection includes more than 20 new wristbands and lanyards featuring inspirational messages to provide branded, patron management and employee ID at fundraisers, charity walks and more.

PDCPink™ Stretch wristbands, PDC’s latest breast cancer awareness promotional product, are a fashionable alternative to popular silicone wristbands. The new stretch wristbands are made of flexible nylon and polyester so they’re lightweight and comfortable yet durable for long-term use. Three unique stock designs are available featuring colorful, dual-sided breast cancer awareness messages for reversible wear, and are offered in both adult and child sizes. PDCPink™ Stretch wristbands can be completely customized with full-color logos, text and graphics to match company branding guidelines or event themes.

“PDC is proud to offer our new PDCPink™ Stretch wristbands as a highly-visible promotional item to the organizations uniting to raise money and awareness for breast cancer research this October,” said Edwin Baljeu, Sales and Marketing Manager for PDC. “There’s no other product comparable to our new stretch wristbands. Full-color, edge-to-edge printing capabilities accommodate any logo or design for a truly customized wristband that can be worn for months on end and still look great.”

Several new breast cancer awareness designs have been added to PDC’s popular Expressions wristband line, which provide a custom look to enhance security, without paying a custom price. PDCPink™ Expressions wristbands are offered in both durable plastic and economical Tyvek® with a variety of high-security closure options to help maintain secure access control and prevent transfer.

The new PDCPink™ line also includes several new designs of silicone wristbands, which are widely-recognized conversation starters geared to help raise awareness. PDCPink™ silicone wristbands are offered in pink, black, and white with pink ribbons and encouraging messages, available in both adult and child sizes. Pink lanyards with a ribbon design and built-in badge holders are also available, to help quickly identify event staff, volunteers, or speakers. For more information, visit PDC Pink.

About PDC
With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is a global leader and pacesetter in the development of wristbands, lanyards and RFID solutions. The company serves the leisure & entertainment, law enforcement, and animal identification industries. A pioneer of innovative technologies, PDC introduced the first bar code wristband system, first thermal printer wristband, first Smart Band® RFID wristband system, and the award-winning PDC Smart® Kiosk, among many other innovations.

Since its launch in 2000, PDC’s Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the companies who use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID Solutions include PDC Smart® Cards, Key Fobs, Lanyards, Labels, and Parking Passes.

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE:BRC) a world leader in identification solutions for people, products and places.