Posted on by Wallace Chu

Valencia, CA (Mar. 11, 2014) PDC, the global leader of innovative identification solutions, announced today it will exhibit a new style from its popular full-color SureImage® wristband product line at the 2014 Nightclub & Bar Convention and Trade Show, from March 24 to 26, at the Las Vegas Convention Center. Nightclub & Bar is the nation’s largest and most influential gathering for business leaders in the nightlife industry.

In booth #944, PDC will showcase its SureImage® product line including a new tabless, adhesive version, which promotes cleaner facilities as no messy tabs are left behind after application. The entire SureImage® collection can be customized with full-color, photo-quality printing for sophisticated branding, counterfeit prevention, and enhanced sponsorship opportunities. SureImage® serves as a multi-purpose tool for clubs and bars that substantially invest in marketing and promotion, since it can be used as advertising worn by patrons and for access control. The wristbands are available in multiple styles, materials, and closures so venues can choose the options that best meet their unique applications and needs.

“SureImage® is an elegant choice for exclusive nightclubs seeking to impress its patrons and maximize its branding efforts,” said Robin Barber, vice president of leisure and entertainment for PDC. “The custom, full-color printing available for SureImage® adds another layer of security, as venue operators can add photography to their wristbands, which makes the intricate designs nearly impossible to mimic, helping to eliminate counterfeits.”

PDC will also display several new ID solutions at Nightclub & Bar including a variety of lanyards and its new line of reusable Selfit® Badges for employee and management name tags. Selfit® Badges are scratch-resistant, customizable, and available in multiple sizes to fit any bar or nightclub’s specific identification needs. Nightclub & Bar attendees who visit PDC’s booth will have a chance to spin the official “Wristband Wheel of Fortune” and win an assortment of free product and prizes.

About PDC
With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is the global leader and pacesetter in the development of wristbands, lanyards and RFID solutions. The company serves the leisure & entertainment, law enforcement, and animal identification industries. A pioneer of innovative technologies, PDC introduced the first bar code wristband system, first thermal printer wristband, first Smart Band® RFID wristband system, and the award-winning PDC Smart® Kiosk, among many other innovations.

Since its launch in 2000, PDC’s Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the companies who use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID solutions include PDC Smart® Cards, key fobs, lanyards and parking passes.

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE:BRC) a world leader in identification solutions for premises, products, and people.

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