Posted on by Wallace Chu

Valencia, CA (April 29, 2013) Precision Dynamics-St. John, the global leader of innovative identification solutions, announced today that it has rebranded its business to better serve customers. Precision Dynamics Corporation, the company’s original trade name, will become PDC and feature separate and distinctive brands for its two main businesses in Healthcare and Leisure/Entertainment/ Security. As part of the rebranding, PDC has launched five new websites targeted to the company’s separate markets.

PDC connects people, products, and technology through innovative ID solutions that deliver superior customer experiences worldwide. The company’s products and services provide safe and efficient patient care, as well as patron, inmate, and animal identification. PDC’s innovative solutions incorporate automatic identification technologies, including bar code, RFID, and QR code.

As part of PDC’s rebranding, its Healthcare business will be called PDC Healthcare, employing the tagline “Where positive identification meets safe, efficient patient care.” The tagline communicates the vital connection of positive identification to the safety and efficiency of patient care—a service that PDC has provided to healthcare organizations since 1956, when it originated the first single-piece patient wristband.

The company’s Leisure/Entertainment/ Security business will retain the PDC name, incorporating the tagline “innovative ID solutions” to represent the company’s advanced identification technologies that serve the entertainment, hospitality, festival, and security industries.

“Based on the unique focus of our two businesses, the rebranding is a logical step in the global development of our company,” said Tracey Carpentier, President of PDC. “The new structure enables each business to deliver a more targeted and relevant message to the separate customer groups they serve. We preferred to maintain the PDC name, which has been synonymous with high quality and innovative products and services for over 55 years. There’s significant customer mindshare invested in the PDC name.”

Central to the rebranding are PDC’s “brand pillars,” which define the company’s key performance attributes that are most important to customers: Innovation, Credibility, Customer Focus, Service, Quality, and Accessibility. The superior standards of quality that PDC delivers in these areas distinguish and differentiate it from competitors. The logos for the two businesses share the same basic design with blue typography offset by a colorful linear lined graphic, which resembles a bar code pattern. The modern design conveys the characteristics of innovation, technology, progression, and diversity.

As part of the rebranding initiative, PDC has launched five new websites that provide more informational resources, improved navigation and search features, and upgraded ordering capabilities for customers and online visitors.

In addition to its websites, PDC is rolling out new branding to customers via targeted email and direct mail campaigns. For more information regarding rebranding, please call 661.257.0233 ext. 1340 (North America & Latin America) or +32 67 89 56 56 (Europe).

About PDC
With more than 55 years of experience, PDC is the global leader and pacesetter in the development of wristband, label, medical records, and imaging systems. The company serves the healthcare, leisure & entertainment, and law enforcement industries. A pioneer of innovative technologies, PDC introduced the first single-piece patient wristband, first bar code wristband system, first Smart Band® RFID Wristband System, first thermal printer wristband, and the award-winning PDC Smart® Kiosk, among many other innovations.

PDC products are used in leading hospitals worldwide and comprise a comprehensive range of solutions that provide positive ID and positive clinical outcomes, while meeting important guidelines of The Joint Commission, World Healthcare Organization, FDA, AHA, and HIPAA. Complying with ISO 9001 standards, PDC follows a systematic, world-standard approach to ensure superior product design, manufacturing, and customer support services. For more information, visit On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE:BRC) a world leader in identification solutions for premises, products, and people.

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